eCommerce is an emerging platform that has multiple benefits to business owners. Lets have a look at some of the important factors hat determine success or failure of an eCommerce Website.

Web Hosting:
While performance is a critical factor for any website, but ecommerce customers are particularly sensitive to latency. Slow web hosting leads to reduction in conversion rates because no one wants to sit idle watching a white screen loading endlessly. Long loading time also leads to low search rankings because search engines does not find a website useful if it lacks good content or is slow to load. It is always a good idea to get a reliable, high quality web hosting that keeps your website always ready with a smile.

Product Showcase:
Showcasing and explaining products and services is the most important factor in business and online stores are just equally strong platforms as compared to physical stores. Your products and services must have good quality and nicely focused images & videos backed up by good descriptive text. Whenever possible, include a listing of the materials used to make the product, any manufacturing processes or techniques and if it comes with an automatic warranty.

Navigation:
The website’s navigation system is like a road map to all the different areas and information contained within the website. Poor navigation not only adds to frustration of a searching visitor, it also leads to inaccessible products.

Search:
According to a survey, customers who use on-site search to find a product are three times more likely to purchase. With this type of conversion rate, you don’t want to miss out on these customers because of a faulty search engine. Search Engine should be handy and deliver accurate results backed by keyword hints while look ups are being done.

Check Out Process:
Customers should be able to make their purchase easily and quickly, with as few clicks as possible. A self hosted payment solution is always preferred as it is quicker than diverting customers to other site, and also boosts confidence.